Methods & Mastery:
Insights from our team
B2B Storytelling: Connecting Emotion to Revenue
In B2B, the misconception that storytelling belongs only in consumer-facing brands is outdated. The truth? Emotional connections drive business decisions just as much as logic and data. When done well, B2B storytelling isn’t just about explaining what you do—it’s about making your audience feel something that compels them to act.
At 216 Degrees, we believe in pushing past the transactional mindset to build narratives that inspire, engage, and drive measurable impact. The principles of great storytelling—those that make audiences feel, connect, and buy—apply just as much to B2B as they do to the most iconic consumer brands. The key is linking emotion to revenue.
Designing Impact: 5 Principles Every Team Can Start Today
n the world of creativity, storytelling, and design, the work that truly moves people isn’t just aesthetically beautiful—it connects on a deeper level. It stirs emotion, provokes thought, and creates experiences that linger. At 216 Degrees, we believe in pushing beyond the ordinary, striving for that extra degree where transformation happens.
Here are five principles that every team can start implementing today to elevate their creative impact.
We’ve Stopped Marketing: Why the Perceived Disconnect Between Brand and Demand is Bad for All Marketers
Marketing is facing a branding crisis. Ironically, the very function responsible for shaping perceptions and driving engagement has itself been pigeonholed into a false binary: brand marketing versus demand generation. This artificial divide not only weakens the strategic role of marketing but also leads to ineffective tactics that fail to create long-term business impact.
Choosing the Right Marketing Consultant for Your Business
In today’s competitive landscape, businesses must continuously adapt their marketing strategies to stay ahead. Whether you're scaling revenue, refining your brand, or optimizing digital transformation, a marketing consultant can provide expert guidance. But how do you choose the right one for your business?
In this guide, we’ll walk you through the essential factors to consider when selecting a marketing strategy consultant to maximize impact and ROI.
Method or Magic: Building a Process for Creativity and Innovation
Creativity is often mistaken for a spark of genius—a rare flash of insight that arrives unpredictably. But the reality is far less mystical. Innovation isn’t magic; it’s method. It thrives within structured processes, clear behaviors, and a culture that nurtures both expansive and decisive thinking.
Inspiration: 3 Books to Boost Your Team’s Creativity
At 216°, we believe that creativity is not just an abstract talent—it’s a skill that can be cultivated, refined, and applied strategically. Whether you’re looking to spark innovation, craft compelling ideas, or turn abstract concepts into concrete action, the right frameworks can make all the difference. Here are three must-read books that provide powerful principles for driving creativity and impact within your team.
The Beginner's Guide to Enterprise Digital Transformation
In today's rapidly evolving business landscape, embracing digital transformation is no longer optional—it's imperative. For enterprises, this journey involves integrating digital technologies into every facet of operations, leading to profound changes in processes, culture, and customer experiences. At 216°, we specialize in guiding organizations through this transformative process, ensuring they harness the full potential of digital innovation.
AI, Data, and the Digital Talent Divide
AI, Data, and the Digital Talent Divide
The rapid adoption of AI and data-driven strategies is transforming industries at an unprecedented pace. However, as businesses race toward digital innovation, a critical challenge has emerged: the digital talent divide. Many companies are struggling to find and upskill employees with the necessary AI, data analytics, and digital strategy skills to stay competitive.
At 216°, we specialize in helping organizations bridge this gap, ensuring that teams are equipped with the skills and mindset needed to thrive in a digitally-driven world. In this blog, we explore market trends in AI adoption, the widening talent gap, and five essential tips for upskilling teams in AI and data literacy.